Curb Appeal: How to Sell to Your Client’s Neighbors

Your number one goal as a business owner is to grow your company, and the best way to do that is to close more jobs. That might be obvious, but how do you get more jobs? Do you rely on word of mouth? Maybe marketing on social media or in your local area? But how can you make your finished jobs work for you? One way to do that is by advertising with curb appeal.

Why Focus on Curb Appeal?

When you think about it, curb appeal is the biggest advertising tool you have when looking for new clients or talking to prospects. It not only shows the potential client the quality they can expect from your business, but also brings to their attention the state of their own home. This is especially true if you recently washed near by homes. So what pitch could you use to help seal the deal?

It Will Make Your Home Look Good

Who hasn’t driven by a well-maintained home and thought, “That is a beautiful house!” Even if you don’t plan on selling your home anytime soon (if at all), improving your curb appeal will make your house stand out from all the others on the street.

If you are putting your home up for sale, chances are good that prospective buyers are looking at your home. Whether they are driving by or looking at photos on a real estate website, first impressions are critical. A well-maintained home reflects positively upon the homeowner. Prospective buyers will look to see how much work will need to be done once they move in and buying a well kept home will check one more chore off their list, putting your home ahead of lesser cared for homes.

It Will Raise Your Home’s Value

Increasing the appearance of the exterior doesn’t only help maintain your home, it also increases the values. Thanks to all the work you put into beautifying your home the value can rise. According to REALTORS®, power washing a house can add up to $10,000 to the sale prices of some houses. So if you are planning on selling your home in the future, consider hiring a professional to clean it properly.

Perhaps most importantly in this process is showing the prospect that you are an expert. While they may be interested in your services, some prospects can be hesitant. Be sure to inform them that your business is licensed and fully insured to do the work properly. Just call us at 1-800-878-3808 and we will get you everything you need to show your client they’ll be covered should any damage occur. Get a fast and free quote from Joseph D. Walters today. With 40 years in the industry, we know what you need and we built a policy that doesn’t cut corners.

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