It’s no surprise that one of the most powerful marketing tools to any business is a referral. According to Forrester Research, 71 percent of online shoppers read reviews before buying. Other studies also show that customers say referrals are of the utmost importance in determining who they buy from and what they buy. There are a number of reasons why referrals are good for business, but how do you get referrals?
Your services are great, and customers love working with you, but are they telling their friends, family, and colleagues about the value you provide? Here are a few ideas to get your best customers talking about your business!
How to Get Referrals
1. Act on feedback.
In order to accumulate more referrals, you have to prove yourself as referral-worthy.
To ensure that you’re meeting (and exceeding) the needs and expectations of your existing clients, it’s important that you’re regularly collecting and acting on feedback.
Client satisfaction surveys can help you keep tabs on what you’re doing right and where you may need to improve. Surveys can be done online following an interaction with your company. The simpler the survey, the more responses you will likely receive. Services such as SurveyMonkey and Google Forms can help you create a custom survey and track results.
2. Referral Programs
This one may seem simple, but referral programs are a great way to get your current happy customers spreading the word about your business. Offering incentives is the best way to encourage customers to share, as they will also get rewarded. The best referral programs offer them something targeted to your client base. It could be anything from a free coffee at your local cafe to a saving or free service on their next transaction with your business.
3. Know exactly when to ask.
Part of getting a successful referral is the timing. The best referrals come directly after the client has had an opportunity to experience the value that you’re capable of delivering.
You wouldn’t ask your boss for a raise right after you missed a project’s deadline, which is precisely why it wouldn’t be very effective to request a referral months after you’ve cleaned their home.
To set yourself up for success, consider pairing referral requests with positive client outcomes. When the quality of the job is fresh in their mind, that is the best time to ask.
4. Exceed expectations.
Word of mouth is one of the most powerful ways to propel referrals for your business. However, it’s largely dependent on loyalty, which means it is something you really have to earn.
If you want to get your clients raving about your service, you have to dazzle them, not just with the job you are paid for, but with an unbeatable customer experience!
While we’re at it, many of these tips can also lead to glowing reviews on your company’s social media pages, attracting even more business. Reviews are just as good to let potential customers know what they can expect from your business. So if you like the information we at Joe Walters work to bring you, we’d love if you could leave a short testimonial on Google, Yelp or Facebook!
So, how do you get referrals? Do you let your work speak for itself? Have you handed out referral cards, mailed handwritten thank you letters, offered discounts? What makes your customers die hard referrers? No matter how you market your business, one way to make customers trust your services is with the right insurance. Call us today at 1-800-878-3808 for a free quote or policy review to save on the right insurance for your business. We’ve specialized exclusively in the mobile cleaning industry for 40 years and know what you need to protect your business properly!