When it comes to operating a business, a main concern is to recruit new customers. While this is essential, this need to draw in new buyers should not be done at the risk of losing established ones. An important element in retaining a solid customer base is to show them that they are appreciated. As they say, it’s more valuable to retain a customer than to get a new one. A strong way to demonstrate excellent customer service is to write thank you notes to new and regular customers.
Saying Thank You
Thank you notes are a great way to build your business. Showing your appreciation to others earns appreciation and respect. This, in turn, opens many doors that lead the way to business benefits such as repeat business, customer loyalty, preferential treatment from suppliers and referrals. When you send thank you notes, your business earns an admirable reputation that makes earning money easier on every level. Your customers are the pulse of your business, so it makes sense that you should thank them.
Thanksgiving is an excellent time to remember customers and clients. A simple gesture can go a long way in helping your business stand out. Do you want to make your repeat customers loyal? How can you sell more than just price? How do you set yourself apart from the competition? Do you want to show your customers you care? Thank them! A little thanks goes a long way. Small tokens of appreciation and unexpected thank you’s get you remembered.
Make it a habit to thank your clients on a regular and unexpected basis.
Tips for Thanking Your Customers
1. Don’t just say thank you at obvious holidays
Unexpected messages can be more meaningful too. If every company sends out a card only on Thanksgiving or Christmas and other big holidays, yours could get lost in the clutter. While it is still nice to receive, consider sending out notes unexpectedly as well. Maybe implement customer appreciation day to your marketing or thank clients on other anniversaries. Maybe on your business’ birthday or the anniversary of their first job with you.
2. Make it Personal
Your notes can be only one or two lines long, but always hand write them including the envelope! Never send out marketing materials with your thank you’s as that implies you are selling instead of appreciating. It is amazing how little it takes to set yourself apart from your competitors. Mention job or conversation specific topics if possible. It will help to make your customer feel that your message isn’t the same to everyone and add a special touch. A little gesture goes a long way. The return on thanks will amaze you.
3. Don’t Forget the Suppliers or Your Team
Your customers aren’t the only ones who keep your business afloat. Sending thank you notes to your suppliers might also be a good idea for your business. If you hire contractors, work with distributors or deal with other suppliers to operate your business, showing your appreciation for their contributions could strengthen the professional bond.
Your employees are also a big part of your success and should be treated as such. Happy employees are productive employees and a thank you on occasion is one way to show your appreciation for the work they do for you.
Here is just one Thanksgiving “Thank You” sample:
“In this time of gratitude, we give thanks for you. We value your patronage and appreciate your confidence in us. Counting you among our customers is something for which we are especially grateful. On behalf of (company name) we want to wish you a very Happy Thanksgiving.”
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