It likely comes as no surprise that customer reviews are important for any business nowadays. Research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has customer reviews.
The downside is that customers generally don’t seek to leave feedback unless they had a negative experience. This is why it’s so important to encourage your customers to leave a review, but how can you do that? This article will hopefully give you a few ideas on how to increase customer reviews for your business.
1. Ask Your Customers
What’s the best way to increase the number of customer reviews for your business? Just ask! Your customers understand how important customer reviews are to your business, and as long as you provide an excellent service, they won’t be annoyed if you ask for a review. Don’t wait too long: customers are more likely to give you feedback right away.
The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Facebook, Google, Yelp, or the review site of their choice.
2. Make It Easy to Leave Customer Reviews
Unless someone has a negative experience, the average customer isn’t going to look for ways to leave your company a review.
This is why you need to ask them to post a review and make it as easy as possible. Put direct links to your review profiles in multiple places. For example, a follow-up email, newsletter, website or headline on a paper bill or receipt if you use them.
Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print materials. Letting customers know you are seeking testimonials will help encourage them to leave one.
3. Give Incentive, but Don’t Buy Reviews
Sometimes even your most satisfied customers need some extra incentive. Leaving a customer review isn’t on their mind since it’s something extra that takes time out of their busy schedule. Offering a small incentive is a good way to show your appreciation. It could be a discount on a future service, merchandise, a gift card for a cup of coffee, etc.
You just need to make sure your offer is for writing a review and not for writing a good review.
Monthly giveaways, where you choose one reviewer at random, are effective ways to encourage customer reviews without seeming that you are paying for the review.
4. Thank Reviewers
If the review site allows it, thank each person who reviews your business. You can also be sure to thank the client in person if possible. In addition, you can even surprise a top reviewer by sending them a discount code or freebie after they’ve posted a review. This simple act will turn a satisfied customer into an incredibly loyal evangelist.
5. Make Reviews a Part of Your Work Processes
Make sure any and all employees understand the importance of asking for customer reviews after finishing a job if possible. If you have a number of employees, you could offer the one who receives the most reviews in a period of time with a day off or some extra perk.
Choose whatever kind of bonus or incentive program makes sense for your business for an added push to help employees remember to ask for customer reviews. Given the importance of reviews in the customer decision process, this is one of the most effective ways to spend your marketing dollars.
Do you use any of these techniques in you business? Maybe you have a good way to gather customer reviews that isn’t listed? Let us know below in the comments what works best for you and how you encourage your clients to leave reviews! If you’re looking for other kinds of reviews, we’d be happy to review your business insurance policy or run you a quote for free! Just give us a call at 1-800-878-3808 today. We have 40 years of experience and know what coverages your business needs to be protected properly.